Brands built for today’s multi-commerce opportunities.
Wedsure®
The Future of Insurance Commerce
Quote, Buy and Receive your insurance documents in minutes
RVNA®
From Paper to Digital
Brand development for multiple products
Paul Empson
Vogue, Haarpers Bazar, Elle
Brand & Image is Everything
“Our approach with any brand project is first to learn about your company and its product(s). Once we understand your business, we focus on your target audience – and build a brand unified across all touch-points.”
We Create Value for your Brand
Building a brand is creating a unique identity for a business or product in the eyes and feelings of your target audience and consumers. At the most basic level, branding comprises a company’s logo, visual design pieces, goals, and tone of voice. Brand identity is also defined by the quality of your products, your customer service, and even the price point of your products or services.
Specto Design has a team dedicated to building brands. We work with startups and existing brands on perception, differentiation, and understanding of the product and end-user. Brand strategy & brand identity includes a vision for digital, physical (print), and environmental experiences. Deliverables within the brand are a corporate identity, brand photography, website, commerce system (web-application, app) and physical pieces. We help clients connect with their customers on an emotional level and build long-lasting relationships. Brand guidelines (physical and digital) increase consistency standards and time-to-market.
We provide classic brand strategy tasks such as user research, stakeholder interviews, and brand audits to determine a brand’s accurate positioning.
Our Approach to Building Your Brand
- In-Depth Discovery: We begin by thoroughly understanding your company, products, and services. This foundational knowledge allows us to align our strategies with your business objectives.
- Target Audience Analysis: Identifying and comprehending your target audience is crucial. We delve into consumer behaviors and preferences to tailor a brand identity that appeals directly to them.
- Unified Brand Identity: We develop a cohesive brand presence that spans digital, print, and environmental experiences, ensuring consistency across all touchpoints.
Comprehensive Branding Services
- Brand Strategy: Conducting user research, stakeholder interviews, and brand audits to accurately position your brand in the market.
- Brand Identity: Creating visual and verbal elements, including logos, color schemes, and messaging, that reflect your brand’s personality.
- Brand Architecture: Structuring your brand’s portfolio to optimize clarity and market impact.
- Naming: Developing memorable and meaningful names for your company, products, or services.
- Visual & Verbal Identity: Establishing a consistent tone and aesthetic across all communications.
- Brand Governance: Implementing guidelines to maintain brand integrity across various platforms and over time.
- Brand Tracking: Monitoring brand performance to ensure alignment with business goals and market expectations.
Creating Value Through Consistency
A strong brand identity not only differentiates your business but also builds trust and loyalty among consumers. By maintaining consistency in quality, customer service, and messaging, we help position your brand as a reliable and recognizable entity in the marketplace.
Why Choose Specto Design?
Our dedicated team brings expertise in both traditional and digital branding, ensuring your brand is well-positioned to engage and grow with your audience. We focus on creating emotional connections that lead to long-term customer relationships and sustained business success.
Partner with Specto Design to develop a brand that not only stands out but also stands the test of time.